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Sunday, November 7, 2010

TV ads for your blog?

The majority of internet marketers are always looking to find new ways to generate traffic. They are familiar with online traffic sources like PPC, social media, search engines, ads etc.

What I don't see alot of is offline marketing on TV. Its usually only offline businesses or the government that are willing to spend the time and capital resources to promote websiteson this medium and for good reason. The price is usually pretty high even on off-peak hours at around 3am.

All of that is starting to change though with the creation of Google AdWords TV advertising. It allows you to create an actual TV ad campaign and promises to air it. You can select the hours you want to promote it in. And the best part about it is the price. For around 1200.00$ a guy recieved 102,000 impressions which converted to around 1000 clicks to his site. Check out how his video on how he did with his campaign here

I know what you are thinking. Its friggin expensive compared to a PPC campaign where you only pay for the click throughs and not the impressions. The way I look at it though its opened up a whole new world where the barriers of entry have been lowered to just about anyone with a computer.

Who knows maybe the prices will come down one day. Given the increasing time people spend online worldwide is growing every year and the amount people spend watch the TV is also increasing every year there are alot more niche markets being created. It makes people easy to target.

Google Adwords TV

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