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Sunday, March 25, 2012

Does original content really attract more traffic than aggregated?

  If your a seasoned blogger or have taken any courses on blogging you've probably heard time and time again that you should write the highest original quality relevant content and optimize it for the search engines. This strategy does work but it also takes a lot of time. A blogger can build up a loyal following if their voice resonates with the readers.

   If you have multiple sites/blogs and want to scale it out as an actual business then this can get very expensive since you'll have to hire decent writers.

   On the other hand you could go in the footsteps of some of the most popular blogs and aggregate some, most or even all your content on the net like the Drudgereport.com or Huffingtonpost.com or the buzz.com. These blogs rank very high for some broad kws and some long tail ones or get a large part of their traffic from other sources than the big "G".

There was an excellent post i read the other day that i think clearly defines the difference in strategies between the two called "Publishing, aggregation and “The Innovator’s Dilemma” The biggest take away i got from this was
" News consumers are mainly interested in news coverage, not content. Coverage is a service that promises to keep its users "in the loop" about what is relevant to them and their peer groups. It is delivered by selecting content on readers' behalf – i.e. through aggregation and curation – and while it relies on content it is more than that. Because it is an ongoing, day-to-day service, coverage is all about loyalty: once consumers find a provider they like, they come back to it. And because of hyperlinks, in the web coverage providers need not be content providers (and vice-versa). This means that media brands' power – including their pricing power – will increasingly be a matter of how well they aggregate content – whatever its source – and not just how good their content is."

What do you think?

Monday, March 19, 2012

Matt Cutts on the future of SEO in Google

Last Friday Matt Cutts of google was at a panel discussion last week at the SXSW   SearchEngineRoundtable.com and let a bomb drop.

"What about the people optimizing really hard and doing a lot of SEO. We don't normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks. We are trying to level the playing field a bit. All those people doing, for lack of a better word, over optimization or overly SEO - versus those making great content and great site. We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. We have several engineers on my team working on this right now."

If you are a thin affiliate your days are numbered. Time to focus on high quality authority sites and be careful with your linking strategy 

Listen to the whole panel discussion  

Have you been affected by the new panda updates this year? I know a lot of people have. That's why you need a diversified traffic plan. Too many people have an SEO centric strategy but you can see now that's risky business. Keep reading this blog and I'll show you many strategies for getting traffic. Some involve SEO shortcuts but the majority will not. I've already gotten screwed over by Google in adwords too many times and learned my lesson the hard way.

Friday, March 16, 2012

Have any great ideas for a website?

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